# The WISER Method

> The WISER Method is an operational AI methodology for teams and organizations, built by practitioners who deployed AI for over half the Fortune 100. It provides a five-canon framework, a 5-stage AI Operations Maturity Model, training for individuals, teams, and executives, and a partner and licensing path for consultants and organizations. Co-created by Robb Wilson (founder of OneReach.ai, WSJ bestselling author of Age of Invisible Machines) and Anthony Franco (five-time technology entrepreneur, Chief AI Officer of First Strategy).

## Core Pages
- Home: https://www.wisermethod.com
  Overview of the WISER Method, the AI Operations Maturity Model, the books, and the ways to work with WISER.
- The Method: https://www.wisermethod.com/method
  The full WISER operational framework: five canons, 26 plays, and the operational constraints that separate AI systems that ship from those that stall.
- Training: https://www.wisermethod.com/training
  Live training in the WISER Method for practitioners, teams, and executives. Delivered in private cohorts and team engagements.
- Partner & Licensing: https://www.wisermethod.com/partner
  Certification and commercial licensing for consultants building a practice, and organizational licensing for companies running WISER in-house.
- About: https://www.wisermethod.com/about
  Credentials, co-creator backgrounds, and the origin of the methodology.
- Playbook: https://www.wisermethod.com/playbook
  The WISER Method Master Playbook, the complete methodology in book form. Available on Amazon.
- Assessment: https://www.wisermethod.com/assessment
  A free ten-minute conversational assessment to determine AI operations maturity level.

## Resources
- What Is AI Operations?: https://www.wisermethod.com/ai-operations
  Defines AI operations as a business discipline, separates it from MLOps, LLMOps, and Agent Ops, and explains the five requirements for running AI systems reliably in production.
- AI Maturity Model: https://www.wisermethod.com/ai-maturity-model
  The WISER 5-stage AI maturity model with behavioral descriptions for each stage, diagnostic questions for self-assessment, and guidance on what changes at each stage transition.
- How to Operationalize AI: https://www.wisermethod.com/how-to-operationalize-ai
  Explains why most AI strategies fail to become operational, the five specific requirements for moving AI from pilot to production, and the common failure mode at each step.

## Training and Partnership
- Training: https://www.wisermethod.com/training
  Live instruction mapped to the AI Operations Maturity Model. For practitioners (personal AI systems and the CoFounder toolkit), teams (shared capability plus a manager course), and executives (strategy, governance, and investment path). No public class calendar; cohorts and private engagements form around demand.
- Partner & Licensing: https://www.wisermethod.com/partner
  For consultants: Certified Practitioner credential followed by a Licensed Partner commercial license with lead generation and collateral. For organizations: license the complete program materials, internal trainer enablement, and direct support.

## Books
- Age of Invisible Machines: https://www.wisermethod.com/invisible-machines
  The Wall Street Journal bestselling book by Robb Wilson and Josh Tyson on agentic AI in organizations (Wiley, 2023). Endorsed by leaders at Amazon, Google, and Microsoft.
- WISER Method Master Playbook: https://www.wisermethod.com/playbook
  The operational methodology: five canons, 26 plays, 35 templates, and a narrative case study.

## About
The WISER Method is an AI operations methodology and training platform founded by Robb Wilson and Anthony Franco. Robb Wilson is the founder and CEO of OneReach.ai, co-author of the WSJ bestselling book Age of Invisible Machines (Wiley), and contributor to Harvard Business Review. Anthony Franco founded EffectiveUI in 2005 (acquired by WPP), founded eight companies and exited six, has more than 100 design and innovation awards and 17 patents, and co-founded the AI First Principles initiative. Together they have designed and deployed AI systems for over half the Fortune 100 and federal government agencies. The methodology is recognized by Gartner, Forrester, IDC, Aragon, and Everest Group.

## Contact
Contact: https://www.wisermethod.com/about