You're using AI.Not operating with it.
The WISER Maturity Model for AI Operations.
Chatting with AI
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Built in the Field, Proven in the Enterprise
Co-created by the team behind the bestselling Age of Invisible Machines (Wiley). Two decades of production AI for Fortune 500 companies and federal agencies. Anchored by 12 AI First Principles, the operational constraints that separate AI systems that ship from AI systems that stall. The core method is open source.
The Foundation
The Wall Street Journal bestseller that started it all.
Age of Invisible Machines (Wiley) is the foundational argument for why agentic AI changes organizations. Endorsed by leaders at Amazon, Google, and Microsoft. Continued through the Invisible Machines podcast with guests from NASA, Google, and more.
By Robb Wilson and Josh Tyson.
The Methodology
The complete methodology.
Every WISER program is built on the Master Playbook. The maturity model, the plays, the operational patterns. Whether you run a program or go it alone, this is where the methodology lives.
Built on the foundation of Invisible Machines. Grounded in the 12 AI First Principles. The core method is open source.
Start Here
The Method Is Yours
There is no gate and no waiting list. Read the framework, get the book, and put the first play to work.
What's the difference between using AI and operating it?
You prompt it. You get an answer. You close the tab and start over tomorrow. That's using AI. It's useful, but it doesn't compound. Operating AI means your systems carry context, your team works from the same methodology, and outputs get better over time because the infrastructure does. The gap isn't about which tools you use. It's about whether you've built a system or just developed a habit.
What is the WISER Method?
Five canons, 26 plays, and a five-stage maturity model that tells you exactly where you stand and what comes next. Built from two decades of deploying AI across more than half the Fortune 100. It started from one question: why do most AI projects fail when the technology is fine?
Do I need a technical background?
No. The method is written for people who run work, not people who write code. If you've configured a new app on your own and can follow structured instructions, you can put WISER to work. The plays get more technical as you go, but nothing in the method requires you to be a developer.
Where should I start if I'm not sure?
Read the method. The complete framework is documented there and it is free. If you want it in one place, with the plays, the templates, and a worked case study, get the book. Then find yourself on the maturity model and work the stage you are actually in.
How is this different from every other AI framework?
Most of them teach you to get better answers from ChatGPT. This one builds the operational infrastructure behind the answers. The methodology came from actual enterprise deployments, which means it was built to survive real teams and real constraints, not optimized for a slide deck. It works regardless of which AI tools you already use. And it is open source, so you can read the whole thing before you decide whether it's any good.
Do you have evidence this works?
Not a clinical trial. The evidence is hundreds of production deployments across more than half the Fortune 100. WISER isn't a theory that was validated against real work. It's what that work taught us, written down. The full story is on the About page.