About WISER
Twenty Years of Building.
One Methodology.
WISER did not start as a product. It started as the way two people built systems that worked. After decades of deploying AI for Fortune 500 companies and federal agencies, they wrote down what they knew. Then they made it available to everyone.
Where It Started
Robb Wilson and Anthony Franco started building together at Effective, one of the world’s first design thinking firms. They sold it to WPP. Robb went on to found OneReach.ai, an enterprise AI platform recognized by Gartner, Forrester, and IDC with deployments across more than half the Fortune 100. Anthony founded and sold five technology companies, pioneering user experience, healthcare AI, and national security systems before most of the industry had a name for what he was doing.
Between them, they have designed, shipped, and scaled systems for over half the Fortune 100. They watched organizations spend millions on AI strategies that never became operational. Not because the technology failed, but because the playbooks were wrong.
AI is not software. It does not behave like software. It cannot be managed like software. But every organization was trying to do exactly that. The gap between AI strategy and AI operations was growing, and no methodology existed to close it.
So they built one.
The Problem We Solve
AI project failures do not come from bad models. They come from old habits. Lock AI down like software and you kill its value. Let it roam and it drifts. Mistakes ship and scale.
Most organizations have an AI strategy. Almost none have an AI operations methodology. They know what they want AI to do. They do not know how to make it work inside their existing teams, systems, and culture.
WISER is the methodology that bridges that gap. It is structured enough to be repeatable. Flexible enough to survive contact with reality. And grounded in what actually works when systems cannot shut down for maintenance.
The Co-Creators
Robb Wilson
Founder & CEO, OneReach.ai
Bestselling co-author of Age of Invisible Machines (Wiley), a widely cited business book that reframes AI not as a technology trend, but as a structural shift in how work gets done. Contributor to Harvard Business Review. Under his leadership, OneReach.ai has become a trusted AI runtime for large, regulated organizations, with deployments across more than half the Fortune 100 and recognition from Gartner, Forrester, and IDC.
Earlier, Wilson co-founded Effective, one of the world’s first design thinking firms (acquired by WPP), and founded UX Magazine, among the earliest publications dedicated to human-centered design. More than 130 awards across design, technology, and AI.
Co-creator of AI First Principles.
Anthony Franco
CEO, First Strategy
In 2005, Franco founded EffectiveUI, the world’s first user experience and digital product development firm, at a time when “user experience” didn’t have a Wikipedia entry. The firm became the definitive name in the space. O’Reilly Media published a book based on its philosophies. WPP acquired it.
His teams built one of the first iPad applications, the first FDA-approved critical health mobile application for hospitals, and national security systems for audiences that do not tolerate failure. Across five companies founded and sold, Franco has accumulated more than 250 awards spanning technology, design, innovation, and business. Multiple patents. Almost no one knows his name, and almost everyone has used something his firm designed.
Co-creator of AI First Principles. Architect of the WISER Method.
They built this methodology for themselves. Then they wrote the playbook, built the programs, and opened it to anyone willing to do the work. Now it is yours.
Built on Enterprise Experience
WISER codifies a decade of operational experience deploying AI for Fortune 500 companies and federal government agencies. The same methodology recognized by the industry's leading analyst firms.
Fortune 100
Over half served
Systems designed, shipped, and scaled across the world's largest organizations.
20 Years
Building together
From design thinking to enterprise AI. The methodology evolved with every deployment.
7 Firms
Analyst recognition
Forrester, Gartner, IDC, Aragon, Quadrant, Opus Research, and Everest Group.
Grounded in AI First Principles
The WISER Method is built on the 12 AI First Principles, a set of open-source foundational truths about how AI systems behave in the real world. These principles are not theoretical. They emerged from years of deploying AI at enterprise scale and watching what breaks when organizations treat AI like traditional software.
Every canon, every play, and every program in the WISER Method traces back to these principles. They are the reason the methodology works across industries, team sizes, and maturity levels.
What Frontier AI Models Said
We asked four frontier AI models to review the WISER Method Master Playbook as experienced business book critics. Their full assessments are published on the book's back cover.
OpenAI
“WISER Method belongs on the shelf alongside The Phoenix Project, Thinking in Systems, and Human Compatible.”
Anthropic
“The market has no shortage of AI hype. What it lacks is operational wisdom from practitioners who've shipped real systems.”
“The Lean Startup of the AI era. The most important business book on AI operations to date.”
xAI
“One of the most important business books of the 2020s AI era. It equips serious practitioners to shape it without self-delusion.”
Reviews generated by prompting each frontier AI model as an experienced business book critic.
Start Where You Are
The WISER Method meets you at your current level of AI maturity. Whether you are automating your own work or building a consulting practice, there is a program for where you are right now.