Where we explore new ideas about AI operations, leadership, and the occasional philosophical detour.

AI-Proof Your Personal Brand (Or How to Stop the Robots from Lying About You)
June 16, 2026 · Anthony Franco
Ask ChatGPT who you are. If you're unlucky, it hallucinates a biography mixing your achievements with a convicted felon. AI search doesn't index your content. It synthesizes it. You need to control the source code.
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Customer Centricity: There Is No Truth Inside the Building
June 2, 2026 · Anthony Franco
Most founders build products for imaginary customers. AI makes it even easier to skip customer contact entirely. But AI amplifies whatever inputs you give it. If those inputs come from assumptions, AI scales your guesses.
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AI Is Not Rotting Your Brain (Unless You Let It)
April 21, 2026 · Anthony Franco
A recent MIT study claimed ChatGPT reduced brain activity by 55% during writing tasks. This is the Calculator Panic of 1975 all over again. The real danger isn't cognitive atrophy. It's judgment atrophy.
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AI First Principles: Moving Beyond the Hype
February 24, 2026 · Anthony Franco
The hype cycle is breaking. AI isn't failing because the technology is bad. It's failing because we're managing probabilistic tools with deterministic playbooks. The fix isn't better prompts. It's better principles.
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The AI Accountability Gap: Who Goes to Jail When the Bot Screws Up?
January 13, 2026 · Anthony Franco
AI doesn't remove human error. It scales it. When the bot screws up, who is responsible? Most organizations create an accountability vacuum where everyone is involved and no one is accountable.
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Why Design Just Became AI's Most Expensive Ingredient
December 16, 2025 · Anthony Franco
Last year, OpenAI spent $6.5 billion to acquire a design company. Not a model company. Not a chip company. A design company. If the people who built the model think design is the bottleneck, what does that tell you about your own implementation?
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