For Practitioners

Where we explore new ideas about AI operations, leadership, and the occasional philosophical detour.

Stop Buying AI Tools. Start Buying Outcomes.

August 11, 2026 · Anthony Franco

Companies buy AI tools the way people buy gym memberships in January: the purchase feels like the change. A license is not an outcome, it's a permission slip. Don't approve an AI purchase until someone can state the outcome, the baseline, and the owner in one sentence.